
An AI-powered baby sleep and parenting app — we designed & built the complete native mobile experience with developmental tracking, smart audio library, and 24/7 AI parenting assistant
Willo helps tired parents understand their baby's development through 10 unique "jumps" — developmental stages that explain sleep regressions, crying spells, and behavioral changes. The app combines smart tracking, calming sounds, emergency support, and an AI assistant to bring clarity and confidence to early parenthood.
Creating an app that provides immediate help for overwhelmed parents while explaining complex developmental changes in a simple, reassuring way, without overwhelming users with too much information.
We built a multi-layered system combining developmental tracking, an AI chatbot for instant answers, a curated sound library for calming, and bite-sized insights. The "jumps" framework helps parents anticipate changes, while the Panic Button provides immediate relief. Willo AI (powered by OpenAI) offers 24/7 support tailored to each baby's age and current developmental stage.
We can estimate MVP scope, timeline, and stack in 48 hours.